SMCS Video Production: Consider the Following
The more you can understand and define your needs when it comes to your request for video or multimedia production the greater potential there is for success and cost savings. We will walk you through the process, and the more we know, the better...
Intended End-Use and Venue:
Knowing how the final media will be used and/or in or at what venue will answer several questions relative to size (dimensions and file size), HD or SD (high definition or standard definition), Compression and File Type (.mov, .mp4, etc.).
Consider the Following: Web, Presentation (live recording or integrated media), Quicktime for PC or Mac, DVD (with or without interactive menus) for DVD Player-Television.
Target Audience:
Consider the Following: Students, Children, Preschool, Teen, Young Adults (18-35), Adults (35-55), Senior Adults, Professional, Executive, General Public, Business-to-Business, Gender Specific, Parents, Singles, Blue Collar, Athletic Outdoors, etc.
Image Presentation:
Consider the Following: Playful, Childlike, Humorous, Corporate, Conservative, Liberal, Honest, Dependable, Strong or Powerful, Masculine, Feminine, Elegant, Expensive, Humanitarian, Radical (youth-oriented), Modern or Futuristic, Mischievous, Technological, etc.
Client-Supplied Media (do you have one or more of the following)
• Comparables (samples or reference)
• Graphics Files (logos, icons, artwork, etc.)
• Multimedia Files (audio, video, Flash™, animated gifs etc.)
• Text Files (headlines, body copy, scripts, etc.)
Budget (if known)
